Lootcakes was founded with the mission of helping video game players to unlock the value of their game activity data, particularly their in-game purchasing and social data.
With the surging popularity of free-to-play games, game publishers have become increasingly dependent on the minority of players who actually spend money, and on those whose social engagement (with clans, friends, etc.) attracts new players. These high-value players have great power and influence, but haven’t had the means to take full advantage of it – until now.
For the first time, Lootcakes enables players to consolidate their cross-platform gaming data, and to leverage that data to obtain valuable benefits for themselves, their friends and the entire community.
Data is Power. Lootcakes puts that power in the player’s hands.
Your trust is our #1 priority - without it we have no business.
We hope to gain and keep your trust by doing the following:
1. By being honest and direct.
Our main business goal is to transform your gaming data (especially your game purchase and social data) into cash, in part to fund your rewards, and in part to pay our expenses and make a profit. We want you to find our service valuable, and in the process we also want to make money. These are not mutually exclusive goals - in fact, both must occur for us to have a sustainable business. We want you as partners, and true partners don’t BS each other.
2. By taking your security seriously.
Your data is the lifeblood of our business. We are dedicated to protecting your data from unauthorized access, and to deleting data as soon as practicable when it becomes unnecessary for the business purpose. We pledge to aggressively monitor your data’s security and to regularly reassess our security practices to maintain the highest standards.
3. By listening to your feedback, and by doing something about it.
We invite you to tell us what you think about our product and service, and to offer your ideas and constructive criticism on how we can do better. We will strive to address your feedback and continuously improve your experience.
InComm is helping us to reward our members with digital gift cards & codes. InComm is the acknowledged industry leader in prepaid card and transaction technologies, products and services including gift, wireless, games, long distance, music and reloadable debit cards. InComm partners include iTunes, Disney, Amazon.com, Best Buy, Walmart, Target, Visa and American Express.
Subatomic is helping us to create an engaging online experience for our members. Subatomic is an award-winning user engagement agency and creative studio located in Amsterdam. They specialize in User Experience Design and Interaction Design, and their clients include Aegon N.V. and Elsevier BV.
Itzik Ben-Bassat was Chief of Staff & EVP of Global Publishing, and VP Global Business Development & International at Blizzard Entertainment (World of Warcraft, Starcraft) (Nasdaq: ATVI). Former Board Member & Management Advisor to Wix.com (Nasdaq: WIX).
Steve Fowler is Head of Marketing at Amazon Game Studios Seattle. Former Head of Global Marketing at ArenaNet (subsidiary of NCSoft), publisher of Guild Wars 2. Former VP of Strategy & Client Service at Ayzenberg Group, a premier video game advertising agency. Former GM of [a]list games, a next-gen games publisher.
Andrew Green is Head of Business Development & Operations at TinyCo, an Andreessen Horowitz backed leader in mobile F2P gaming. Former head of mobile game publishing at 6waves.
Rebecca Paoletti is CEO & Co-Founder of CakeWorks LLC, a specialist in digital video product strategy, programming and monetization. Former President of Digital at Major League Gaming and Head of Video for Yahoo!’s North America division.
Alex Rowland is Co-Founder & CEO of Ampdesk, a trading desk for digital content publishers. Former Co-Founder & President of Emerge Digital Group.
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